I'm lucas, a London based brand designer, named after the album LFO (my mum insisted on the S).

I'm lucas, a London based brand designer, named after the album LFO (my mum insisted on the S).

I'm lucas, a London based brand designer, named after the album LFO (my mum insisted on the S).

A thoughtful young person with dark hair gazes to the side, captured in soft black and white lighting.
A thoughtful young person with dark hair gazes to the side, captured in soft black and white lighting.

why work with me

i'm not interested in work that just looks nice. i like to think about reaction first, what it does to the person walking past. a lot of that comes from growing up in subcultures where you can spot something that's trying too hard from a mile away. i know what i think good work looks like, i'm just getting started on making it.

When I'm Not Designing

you'll find me on a mountain bike, usually going faster than is sensible. if it involves a bit of adrenaline, I'm there. it's where most of my better ideas actually show up.